We’re big advocates for wearing lingerie not only for others, but for yourself too.

We all know that wearing sexy lingerie for a partner is a fun experience for everyone involved. You get to wrap yourself as the treat you are, and they get to froth over and devour you. Everybody wins!

But have you ever wondered why lingerie makes you feel good, even when you’re not wearing it for anyone else but yourself?

“Feeling confident can make us appear more physically attractive because we tend to stand, walk, speak and gesticulate differently,” says Carolyn Mair, behavioural psychologist and author of The Psychology of Fashion. In other words, when you feel confident, you actually show up differently in the world. And we’re all about taking up the space you deserve.

“Wearing nice quality underwear or lingerie sets boost our confidence and self-esteem, even if no one sees it” - Carolyn Mair, behavioural psychologist.