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It’s International Lingerie Day on April 3rd, and while we never need an excuse to talk about lingerie around here, we thought we’d dive a little deeper into exactly why wearing beautiful underwear deserves to be celebrated.
We’re big advocates for wearing lingerie not only for others, but for yourself too.
We all know that wearing sexy lingerie for a partner is a fun experience for everyone involved. You get to wrap yourself as the treat you are, and they get to froth over and devour you. Everybody wins!
But have you ever wondered why lingerie makes you feel good, even when you’re not wearing it for anyone else but yourself?
“Feeling confident can make us appear more physically attractive because we tend to stand, walk, speak and gesticulate differently,” says Carolyn Mair, behavioural psychologist and author of The Psychology of Fashion. In other words, when you feel confident, you actually show up differently in the world. And we’re all about taking up the space you deserve.
“Wearing nice quality underwear or lingerie sets boost our confidence and self-esteem, even if no one sees it”
- Carolyn Mair, behavioural psychologist.
Lingerie has always been associated with sexual empowerment and liberation, desire and sensuality… and when you adorn yourself in lingerie that fits well, that complements your natural beauty and makes you feel beautiful and sexy, this naturally invokes those qualities in you.
This is a concept called “enclothed cognition”, which suggests that the traits and feelings associated with certain types of clothing affects not only how others perceive you, but - importantly to us - how you perceive yourself and behave, in different attire.
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