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LICENCE TO KILL - the story behind KISSKILL Lingerie 1st collection.

Posted: Feb 10 2013

Deciding to start a label, I thought one day was a good idea - One problem, what do you call the brand. The name of any brand is so important, its your identity & must suit any item that is designed or sold under that label. 

Most names I thought of were already trademarked, it can be a bit of disheartening process. When i thought of Kisskill it was based on the idea of a woman who is sophisticated, confident, sensual & stylish. The kind of woman that would be described as 'Killer' in the way of her appearance & attitude. 

My mood-board for the brand helped me to design the base the first collection. A few images of Bond girls appeared on my mood board & inspired the collection "Licence to Kill" 

The stories are mostly named after Bond girls or women I know that fit into this theme. Tilly, Solitaire, Ruby & Bond are some of the names that are included in the kisskill-lingerie first collection. 

Hope you love it 

Jane xo

 

        

 

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Comments

  • Posted by Velvet on February 11, 2015

    Thank you for this little insight. I am starting from scratch creating my own independent brand which is proving to be exciting and exhausting!
    Love your designs ! Wish you all the best

  • Posted by Jason Yardley on February 24, 2013

    Jane, Kate and I are really glad to see you back doing what we like you doing. Mark ( Fergie ) told me that you were setting up your own label and we have been on the look out for you for a while.
    Welcome back from a couple of loyal past and future customers/fans.
    Cheers, Jason.
    PS have added Kate to the mailing list.

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